People are just naturally resistant to change.
I disagree. All people are not resistant to change. We humans embrace change. We seek change. We initiate change. Look at styles. Look at new technology and the way people throughout the world seek it and embrace it. Look at wanting a new car with the newest bells and whistles. We want change.
We are resistant to change under certain circumstances. All of us are. We are most resistant to change when we are convinced that it will be bad for us. We may resist if we suspect it will be bad for us. This isn’t crazy. It is sane to resist change that is going to hurt us.
So, when we are frustrated because people do not want to accept the changes that we are trying to initiate, ask how the changes might hurt them or seem to hurt them.